Effects of online advertising on children’s visual attention and task performance during free and goaldirected internet use

A media psychology approach to children's website interaction and advert distraction

Nils Holmberg

197 SEK

SKU: 978-91-7753-052-7 Category:

Description

Eye-tracking gives us a rare opportunity to look at the world through someone else’s eyes. In this dissertation we are looking at online advertising through the eyes of children aged 9 and 12 years. These children are surfing the world wide web to gather information, to play games, or to visit their favorite websites. In this environment, online advertising is omnipresent, waiting for the moment to capture someone’s visual attention through a sudden movement or a seductive motif. If the commercial internet keeps getting smarter, maybe one day, adverts will look back at us?

Additional information

Weight 468 g
Dimensions 13 x 169 x 239 mm
Språk

Engelska

Sidantal

210

Publikationsår

2016

Bandtyp

Häftad

ISBN

978-91-7753-052-7

ISSN

1104-4330

Volym

21

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